Location: 40 Beo Crescent, Singapore 160040

Telephone: 6270 7411

Email: enquiry@happyoven.com.sg

Facebook: https://www.facebook.com/happyovensingapore/

Instagram: @happyovensingapore

Website to order: https://www.happyoven.com.sg/

Operating hours: 6am-9pm

Happy Oven is a traditional bakery that has retained the traditional methods of baking. They are the only few traditional bakeries left in Singapore who bake their cakes from scratch, using natural ingredients. Located in Beo Crescent, Happy Oven keeps their prices low in order to serve the ageing population in the mature estate. Baked with a nostalgic flavour, the recipes at Happy Oven have not changed for the past 30 years, so that you can go on a blast to the past with every bite of their confectionery.

Due to the pandemic, Mr Tay decided to step up his efforts through eCommerce. Through expanding his business online, Mr Tay managed to keep his business afloat as his regular customers were able to order their favourite handmade treats online and spread the word about his affordable, traditionally-made cakes and pastries. Happy Oven also offers gift packages for celebrations, which consist of small pastries packaged in gift boxes.

Image credit: Happy Oven website

Product selection

Happy Oven offers a variety of mouth-watering cakes and pastries. Their bestsellers are their Ondeh Ondeh Cakes, Apple Crumble King, Traditional Pandan Kaya Cakes, Cream Puffs and Eclairs. Their cakes are made less sweet and as such, are safer for the elderly and young children to consume. Standing firmly by their belief of using only the freshest ingredients and baking their cakes traditionally, you can rest assured that the cakes from Happy Oven are rich in taste and flavour. 

We acknowledge that it can be a challenge for traditional bakeries to keep up with the latest food trends but Happy Oven has managed to incorporate modern flavours into their menu. Their Lavender Lemon Tart is one of their latest additions to their menu, which taps on the trend of using floral flavours in confectionery.

Image credit: Happy Oven website

Apart from confectionery, Happy Oven also sells savoury sandwiches and add-ons such as disposable cutlery, gift cards and sparkler candles.

Placing orders

Ordering from Happy Oven is simple. Their website is incredibly easy to use and navigate. Their wide range of products are sorted into various categories for easier browsing. 


Happy Oven provides free delivery for orders above $200. 

Payment options

Happy Oven accepts all major credit cards as well as PayPal at checkout.

Customer service

The customer reviews for Happy Oven are overwhelmingly positive. Mr Tay and his staff are extremely friendly and welcoming. There’s a reason why Happy Oven has continued to be so popular with the residents of Beo Crescent after all these years. Mr Tay always goes the extra mile to meet the requests of his customers. 

Final recommendation 

Happy oven truly stands by their motto of ‘modernising tradition’. For a traditional bakery to shift a portion of their business operations online, they have done a seemingly good job in reaching out to both old and new customers alike by delivering happiness fresh from the oven, straight to their doorstep.

Cakes: 9/10

Customer service: 10/10

Delivery offering 8/10

Overall rating: 9/10

Disclaimer: We are not affiliated to Happy Oven in any way. This is a review of what they offer. Mori Cakes offers a wide range of delicious gourmet handmade cakes, fit for taste buds. Click here to order your cakes from Mori Cakes today!

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